Training public-facing figures and spokespeople

We carry out individual training for managerial staff and official company spokespeople working with the media. During media training, we equip individuals with public speaking skills, as well as the skills necessary for operating in different types of media environment: from print communications to live TV broadcasts. Training sessions focus on skills required for giving a good interview, moving away from the negatives in favour of the positives and neutralising provocations.

Positioning of company activity in print media

Despite the rapid evolution of digital technologies, traditional print media still boasts a strong readership. Newspaper and magazine readerships tend to largely be comprised of individuals with a conservative outlook. Nevertheless, reputable publications are trusted and read by major business and state authority representatives. Activities in this area include selection of formats and channels for distribution of information, negotiations with editorial staff, creating unique content, generating news awareness, building relationships with a loyal pool of journalists and ensuring the company maintains a constant presence within the chosen print media.

Positioning of company activity within online media

The most long-term approach in this area are the news agencies and content providers who circulate news to the remaining market players. Activities in this area include: selection of formats and publications, creating unique content, generating news awareness, building relationships with a loyal pool of journalists and ensuring the company maintains a constant presence within the chosen mass media.

Development of a strategic PR approach

A strategic PR approach is key for strategy roll-out and shaped by its key objectives. Tactical planning enables key objectives to be achieved through resolution of interim research goal tasks. It includes a detailed elaboration of key mechanisms for interaction in the public sphere with various target audiences for solving specific or a full range of tasks.

Design and implementation of ‘turn key’ PR campaigns

Includes comprehensive analysis, planning and implementation of a client’s PR campaign with in-depth elaboration of each stage.

Choosing an adequate pricing policy comes down to the specificities of the industry, market conditions, and product type. This type of sales takes two forms: to the end user (B2C) or to business (B2B).

NSA specialists help to determine effective pricing strategies in accordance with the current market situation. Adhering to our recommendations enables companies to get one step ahead of the competition and harness long-term growth potential.

As a result of the research, recommendations will be issued for using new distribution channels. For new market players, recommendations will also be issued on optimal distribution channels. For every distribution channel used, an optimum reseller cooperation scheme will be determined.

Making use of the recommendations enables an effective product distribution scheme to be developed and any setbacks to be minimised as regards products reaching end users.

NSA specialists conduct a portfolio analysis of all your company’s brands, which enables precise brand building recommendations to be made with the aim of overtaking competitors and optimising spending on promotion of goods or services. Depending on the market situation and the particular features of the goods or services which are being promoted, one or another brand portfolio building scheme will be chosen, whereby each separate brand is used to attract a particular target audience, building the overall company image and enhancing its competitive edge.

During the course of the analysis, new market trends are identified as well as the level of demand for the product or service in question, the market development capacity and dynamic are evaluated, the price situation and level of competition are studied, in addition to which consumer perceptions of the product’s USP are also analysed.

The analysis conducted will enable recommendations to be formulated for implementing one or another strategy for launching on a new market, promoting products or services and developing the business as a whole.

As part of this service, you can create a film for external use (to be aired on mass media) or a film for internal corporate use, of around 10 to 30 minutes’ duration. A corporate film differs from other narrative formats in that company personnel are also incorporated into the film. Independent media companies, corporate events, and online company media presentations constitute the main sphere of application for corporate films. In addition, corporate films can be used for promoting a profession or industry in the public domain.

Video showcases are significantly shorter than other video formats (up to 3 minutes long) while packing in as much info as possible, including things such as infographics, models and custom video design templates. Recently, a trend for using video showcases as visual overviews of company activity has been observed for things such as annual activity summaries for shareholders or informal stats on target audiences.

TV accompaniment is necessary for promoting company activities/ official faces of a company to target audiences in the media. In particular, a comprehensive TV campaign can help generate awareness to industry-specific problems and issues, including the need for regulation of legislation or amendments to said legislation. Making effective use of TV accompaniment can allow companies to tap into a wider market, promote products and services using indirect advertising, and forge a specific reputation for a company or public face of a company.