The success of a modern-day organisation is largely dependent on the quality of strategic planning and management. Developing a functional, commercial strategy is a key condition for devising effective, strategic planning.
Developing a commercial strategy includes:
- coming up with product range and brand portfolio policies
- sales and distribution policies
- strategic sales plans
- developing company marketing strategies and policies
- strategic marketing plans
- creating an optimal and effective organisational structure for implementing commercial strategies
- an incentive scheme for company employees, aimed at implementing the new strategy and developing key performance indicators (KPIs)
- developing an implementation schedule for the commercial strategy
Not only do NSA specialists formulate commercial strategies and distribution schemes, they are also able to help with the creation of a structured affiliate and dealer network, establishing their status, structure, geography, aims and tasks.
Over the course of the process the following are defined:
- priority distribution channels for different product groups/ territories
- the typology of target customers
- operational policies for distribution channels
- company pricing policy and price setting according to the relevant channels
- company credit policy.