TV accompaniment includes developing PR strategies for the company or official for use in TV appearances. The channel, formats and broadcaster are selected. Negotiations with editorial staff take place and the main focuses for generating awareness amongst TV viewers about company activities and key figures.

TV accompaniment is necessary for promoting company activities/ official faces of a company to target audiences in the media. In particular, a comprehensive TV campaign can help generate awareness to industry-specific problems and issues, including the need for regulation of legislation or amendments to said legislation. Making effective use of TV accompaniment can allow companies to tap into a wider market, promote products and services using indirect advertising, and forge a specific reputation for a company or public face of a company.