Positioning of company activity on TV
Today, TV is one of the most effective tools for ensuring your message reaches a wide audience. The target audience of each channel varies. Choice of channel should be determined by your target audience. Activities in this area include selection of formats and channels for distribution of information, negotiations with editorial staff, creating unique content, generating news awareness, making programmes, integration with existing formats.
Positioning of company activity in print media
Despite the rapid evolution of digital technologies, traditional print media still boasts a strong readership. Newspaper and magazine readerships tend to largely be comprised of individuals with a conservative outlook. Nevertheless, reputable publications are trusted and read by major business and state authority representatives. Activities in this area include selection of formats and channels for distribution of information, negotiations with editorial staff, creating unique content, generating news awareness, building relationships with a loyal pool of journalists and ensuring the company maintains a constant presence within the chosen print media.
Positioning of company activity within online media
The most long-term approach in this area are the news agencies and content providers who circulate news to the remaining market players. Activities in this area include: selection of formats and publications, creating unique content, generating news awareness, building relationships with a loyal pool of journalists and ensuring the company maintains a constant presence within the chosen mass media.
