Achieving a healthy sales record is only possible if the right distribution channels are selected. Relevant market research can help to determine the following:
- market structure and traditional distribution channels
- the most promising and widespread channels
- effectiveness of each distribution channel
As a result of the research, recommendations will be issued for using new distribution channels. For new market players, recommendations will also be issued on optimal distribution channels. For every distribution channel used, an optimum reseller cooperation scheme will be determined.
Making use of the recommendations enables an effective product distribution scheme to be developed and any setbacks to be minimised as regards products reaching end users.