Training press staff
Group and individual training sessions for press staff, including help with strategy development and tactics for effective information distribution on mass media. During training sessions training is provided on how to effectively process information requests, algorithms for effective communication are analysed along with ways to organise press events and publication monitoring, as well as analysis of effective media communications campaigns. Training is also provided on how to deal with negative press and channel any negatives into something positive.
Training public-facing figures and spokespeople
We carry out individual training for managerial staff and official company spokespeople working with the media. During media training, we equip individuals with public speaking skills, as well as the skills necessary for operating in different types of media environment: from print communications to live TV broadcasts. Training sessions focus on skills required for giving a good interview, moving away from the negatives in favour of the positives and neutralising provocations.