Development of a PR strategy
A PR strategy represents a general overview of company activity within the public sphere, which spans a considerable period of time. Effective use of the resources on hand for PR and public activity to achieve a company’s main commercial objectives is the principal function of a PR strategy.
Development of a strategic PR approach
A strategic PR approach is key for strategy roll-out and shaped by its key objectives. Tactical planning enables key objectives to be achieved through resolution of interim research goal tasks. It includes a detailed elaboration of key mechanisms for interaction in the public sphere with various target audiences for solving specific or a full range of tasks.
Design and implementation of ‘turn key’ PR campaigns
Includes comprehensive analysis, planning and implementation of a client’s PR campaign with in-depth elaboration of each stage.