Market analysis provides the necessary information for key strategic decision-making concerning business development and promotion of new brands. This kind of research is worth carrying out in the event that a company is just beginning to establish itself, is launching a new product onto the market or wanting to expand into a new market.

During the course of the analysis, new market trends are identified as well as the level of demand for the product or service in question, the market development capacity and dynamic are evaluated, the price situation and level of competition are studied, in addition to which consumer perceptions of the product’s USP are also analysed.

The analysis conducted will enable recommendations to be formulated for implementing one or another strategy for launching on a new market, promoting products or services and developing the business as a whole.