Brand diversification within a company enables risks to be minimised when launching new product types, aimed towards resource distribution and eventually increasing profits. However, this is possible only with proper brand portfolio management, where there is no ‘cannibalism’ – is cases of one brand getting eaten up by another – and where each brand succeeds in attracting one or another target audience.

NSA specialists conduct a portfolio analysis of all your company’s brands, which enables precise brand building recommendations to be made with the aim of overtaking competitors and optimising spending on promotion of goods or services. Depending on the market situation and the particular features of the goods or services which are being promoted, one or another brand portfolio building scheme will be chosen, whereby each separate brand is used to attract a particular target audience, building the overall company image and enhancing its competitive edge.