Strategy development comprises integrated work to determine the direction for future business growth. Developing a strategy consists of the following key stages:

  • analysis of the current state of the business and determining future objectives
  • analysis of the internal and external conditions
  • defining growth potential, identifying clear advantages and limitations
  • creation of a development strategy.

Company strategy development is required in the following situations:

  • entering new markets or regions
  • boosting a company’s market position
  • improving a company’s financial situation

As a result of the development strategy, a company’s strategic aims and functional strategies are established. Functional strategies consist of commercial and marketing strategies, promotional strategies, as well as organisational development strategie, etc.
A business development strategy is a structured scheme for creating new levels of business.