TV accompaniment is necessary for promoting company activities/ official faces of a company to target audiences in the media. In particular, a comprehensive TV campaign can help generate awareness to industry-specific problems and issues, including the need for regulation of legislation or amendments to said legislation. Making effective use of TV accompaniment can allow companies to tap into a wider market, promote products and services using indirect advertising, and forge a specific reputation for a company or public face of a company.

NSA specialists are on hand to offer you a series of effective solutions for electronic document management using mobile devices. Similar solutions enable you to access company documentation at any time and in any location, such as on business trips.

There are also special solutions, designed to improve security when using corporate mobile devices, which can be implemented in conjunction with electronic document management systems. Get in touch to see how we could provide you with a similar centralised management system.

A social media audit can help you establish how you can harness social media for growing your business. Before a company establishes itself on a social network, it’s worth looking into how its key competitors use social media.

Using social media can help to boost the company’s brand image, reinforcing the positives and neutralising the negatives. Take advantage of this service to have NSA specialists help you promote your products on social media. Your pages and groups will benefit from constant assistance from our team according to the established content plan.

Both approaches can also be combined. However, it needs to be understood that the SEO budget should be fairly sizeable, in so far as this approach requires the input of a large number of specialists.

The development process and introducing a new product onto the Russian market poses a unique set of challenges:

• tighter deadlines
• based on western models (often a copy of them)
• mass import substitution
• priority consumer product in the design phase

Our specialists tailor the design and market launch of a new product taking into account all the aforementioned factors, examining all the separate phases in the design stage and coming up with a tailored market launch strategy. A tried-and-tested approach to developing new products ensures the elimination of all risks before a product launches on the market and avoids any excess spending on evaluating new design concepts at different stages of development.

• Marketing approach, whereby product distribution is dictated by advertiser market behaviour, which in turn reflects marketing and advertising strategies under which the company operates. Based on this approach, the product and advertising it become the two most important facets of a company’s marketing activity.

The following factors should be taken into account before choosing a marketing strategy:

• the specific product category and the product itself
• opportunities for highlighting the product and its key features to consumers
• competitor promotional activity
• target audience mood
• promotional messaging strategy
• choice of channels for promotional activity

NSA specialists are on hand to help you formulate an effective promotional strategy in line with your budget, excluding any advertising media in which a competitor holds a dominant position. Instead, we look at media in which your company can occupy a leading position.

• creating an optimal and effective organisational structure for implementing commercial strategies
• an incentive scheme for company employees, aimed at implementing the new strategy and developing key performance indicators (KPIs)
• developing an implementation schedule for the commercial strategy

Not only do NSA specialists formulate commercial strategies and distribution schemes, they are also able to help with the creation of a structured affiliate and dealer network, establishing their status, structure, geography, aims and tasks.

Over the course of the process the following are defined:

• priority distribution channels for different product groups/ territories
• the typology of target customers
• operational policies for distribution channels
• company pricing policy and price setting according to the relevant channels
• company credit policy.

Accounting support services include the following:

• work with the initial documentation and key business activity accounting documentation using the programme 1C
• calculation of salaries and taxes
• regular accounting reporting and report generation for the relevant situations
• personnel accounting
• divergent accounting and legislative application consultations.

• beneficial agreements with counter parties
• transaction cost optimisation
• application of specific taxation policies
• using of particular tax regimes (for example, simplified tax systems)
• tax benefits to avoid dual taxation
• formation of a specific accounting policy with the goal of reducing taxation.

In each specific case, NSA specialists recommend a range of measures for tax planning, which take into account all possible risks applicable to your organisation.

Before setting up management accounting, NSA specialists must ascertain the following:

• accuracy and target of the reports drawn up
• operational information in the reports, useful for decision-making
• reports are commensurate with the level of management training
• reports contain systematic information and no superfluous data
• spending on personnel training on reporting doesn’t exceed that of the economic effect of using it.