National Strategic Agency

Training

Training press staff

Group and individual training sessions for press staff, including help with strategy development and tactics for effective information distribution on mass media. During training sessions training is provided on how to effectively process information requests, algorithms for effective communication are analysed along with ways to organise press events and publication monitoring, as well as analysis of effective media communications campaigns. Training is also provided on how to deal with negative press and channel any negatives into something positive.

Training public-facing figures and spokespeople

We carry out individual training for managerial staff and official company spokespeople working with the media. During media training, we equip individuals with public speaking skills, as well as the skills necessary for operating in different types of media environment: from print communications to live TV broadcasts. Training sessions focus on skills required for giving a good interview, moving away from the negatives in favour of the positives and neutralising provocations.

Campaign launches

Positioning of company activity on TV

Today, TV is one of the most effective tools for ensuring your message reaches a wide audience. The target audience of each channel varies. Choice of channel should be determined by your target audience. Activities in this area include selection of formats and channels for distribution of information, negotiations with editorial staff, creating unique content, generating news awareness, making programmes, integration with existing formats.

Positioning of company activity in print media

Despite the rapid evolution of digital technologies, traditional print media still boasts a strong readership. Newspaper and magazine readerships tend to largely be comprised of individuals with a conservative outlook. Nevertheless, reputable publications are trusted and read by major business and state authority representatives. Activities in this area include selection of formats and channels for distribution of information, negotiations with editorial staff, creating unique content, generating news awareness, building relationships with a loyal pool of journalists and ensuring the company maintains a constant presence within the chosen print media.

Positioning of company activity within online media

The most long-term approach in this area are the news agencies and content providers who circulate news to the remaining market players. Activities in this area include: selection of formats and publications, creating unique content, generating news awareness, building relationships with a loyal pool of journalists and ensuring the company maintains a constant presence within the chosen mass media.

Campaign planning

Development of a PR strategy

A PR strategy represents a general overview of company activity within the public sphere, which spans a considerable period of time. Effective use of the resources on hand for PR and public activity to achieve a company’s main commercial objectives is the principal function of a PR strategy.

Development of a strategic PR approach

A strategic PR approach is key for strategy roll-out and shaped by its key objectives. Tactical planning enables key objectives to be achieved through resolution of interim research goal tasks. It includes a detailed elaboration of key mechanisms for interaction in the public sphere with various target audiences for solving specific or a full range of tasks.

Design and implementation of ‘turn key’ PR campaigns

Includes comprehensive analysis, planning and implementation of a client’s PR campaign with in-depth elaboration of each stage.

Research and analytics

Informational audit, tailored to your company.

An informational audit constitutes the foundation for decision-making and budget allocation for maintaining the company’s image in the short term. In the research process, themes around which the company’s public image will be developed are chosen along with key personalities. The audit comprises a review of the information put out on mass media in different formats and on different levels. During the research, the themes with the greatest potential for boosting the company’s image in the public domain are analysed along with those that pose the greatest threat to it, with recommendations provided on ways of generating good PR for the company.

Reputational risk audit

An audit of reputational risks constitutes the basic instrument for preventing crises in the public sphere and minimizing potential image risks. It includes a study and analysis of company activity and interests which could have negative implications within the public sphere. During the course of the analysis, a list of reputational risks segmented by risk source is compiled, in addition to which recommendations for protection and prevention of negative scenarios are also provided.

Comprehensive reputational audit

A comprehensive reputational audit constitutes the foundation for formulating and amending strategies and tactics for a company’s public positioning. It includes a comparative analysis of a company’s public activity and its key competitors within the area corresponding to the informational audit, reputational risks, misconceptions of the company’s image held by representatives of key external and internal target audiences.